- The first chocolate eggs were made in Europe in the early 19th century and remain among the most popular treats associated with Easter.
- Easter chocolate sales make up 10% of Britain's annual spending on chocolate.
- Easter is the second top-selling confectionery holiday behind only Halloween.
- The most popular chocolate egg worldwide is Cadbury's Creme Egg, they first went on sale in 1971.
- Cadbury's foil wrapped eco Easter Eggs that were on sale in selected outlets in 2008 as a trial have won a Best Green Packaging Award. The eggs were displayed on special retail ready display shelf as they were supplied without the usual card packaging.
- According to the Guinness Book of World Records the largest Easter egg ever made was just over 25 feet high and made of chocolate and marshmallow. The egg weighed 4 kg and was supported by an internal steel frame
- 60 million chocolate bunnies are sold each Easter.
- When taking a bite into a chocolate bunny, 76% of Americans prefer to bite off the ears first. 5% eat the feet first and 4% eat the tail first.
- Adults prefer milk chocolate (65%) over dark chocolate (27%).